What is white label video production?
A white-label product simply refers to any product or service produced by one company that other companies rebrand to make it appear as if they had made it.
In the case of white label video production it is when a company that specialises in video production (that’s us!) produces video for another company (that’s you), who then on-sells the finished product to their own client. The white label service provider typically takes responsibility for all aspects of the video production, including script writing, storyboarding, editing, and animation. The purchasing company is responsible for communicating with the end client, and making sure the project runs smoothly.
Benefits of white label video production
White label video production services offers several benefits to marketing & creative agencies. Here are some of the top reasons why an agency should engage a white label video producer.
1. Expand your product and service offerings
Adding a new service to your offering is one of the fast ways to grow an agency as it allows you to up sell to your existing client base. Typically adding a new service may require significant investment in equipment and people. By using a white label service provider you can minimise the up front investment.
2. Access to an existing portfolio of work
When you are initially starting up a new service offering it can be a challenging and slow process to build a strong portfolio of work to show to your clients. By engaging a white label video production company you will get access to their existing portfolio of works and case studies, which you can then use to market to your clients.
3. Competitive edge
Adding video production services as part of your core offerings may give you an edge over your competition, as clients that require a range of different services, such as graphic design, video production and advertising, may prefer to work with an agency that can offer it all. By adding a new service line to your agency you can become the go-to person for all their marketing requirements.
How do I get started with a whitelabel project?
How much are white labelled videos?
We charge the same rate for a white-labelled video as we do for client videos. Most businesses add their own mark-up to the project.
What's your white label process?
We follow the same process for white label videos as we do with client videos. You can learn more about our process in the section above.
Will the videos feature Animotion branding?
No, we do not feature our branding on any of our videos.
Can you sign an NDA?
Of course, this is something we do for lots of white label projects.
Can I refer my clients to you?
Of course, if you don't want to be involved in the project, but have a client that requires video services, then head on over to our partner program. By referring projects to us you can still earn money, but take a more hands off role.